Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development? （20230107）

范文：

With the advent(到來) of information age and commercialized society, advertising has found its own way into every corner of people’s daily life. Under this circumstance, the fact that it has imposed much less impacts on the purchasing choice of consumers in contemporary society than those in the past has been thrown into sharp focus. Hence, it is imperative that we should analyze possible reasons giving rise to this phenomenon objectively and figure out its boons as well as banes.

From my own perspective, the causes of this phenomenon are manifold. For one thing, compared with people in the past, their counterparts nowadays have a clearer picture of the real objective delivered by advertisements. In fact, they are fully aware that manufacturers intend to persuade or even tempt consumers to buy their products through some misleading, exaggerative or fictitious information contained in advertising. For another, the Internet provides consumers with much more diversified channels to have a better grasp of the strengths and weaknesses of commodities they desire to purchase such as browsing through various comments from previous users, which will reduce the overdependence on advertising undoubtedly.

It is self-evident that this phenomenon will exert more positive influences on individuals and society. To be specific, confronted with numerous advertisements about various products of the same kind, consumers will become more rational, which will avoid financial waste triggered by impulsive and blind consumption due to elaborate scenes and attractive words presented in advertising.

In addition, when the importance of advertisements in promoting the sales becomes less and less, producers will attach much heavier weight to the superior quality of goods and long-established fame through technological breakthrough and service improvement respectively, which is an absolute blessing for long-term development of companies.

In light of the analysis mentioned above, I am convinced that less influences brought about by advertising on consumers in this day and age will lead more commercial activities on the right track, which is a win-win situation for individuals and corporations.